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An article in the Fairfax County Times explains the Honey Bee Initiative’s Hive Alive project. By using virtual reality, the Honey Bee Initiative is able to reach even more kids and help educate them on the importance of bees. “The idea is simply to democratize technology and to democratize the experience. Not every kid is going to be able to come out and see the honey bees and be able to understand and appreciate the importance of pollinators,” says Lisa Gring-Pemble, co-executive director of the Business for a Better World Center and co-founder of The Honey Bee Initiative.