Costello College of Business News

Whether ordering a pizza to split with friends or planning a family excursion, better communication can help reduce the anxiety that surrounds joint-consumption situations. Sharaya Jones, assistant professor of marketing at the Costello College of Business at George Mason University, recently published research targeting this understudied area of consumer psychology.

Balancing and combining different kinds of intelligence may be even more important than how much you know, or how you think. In a recently published piece, Matthew A. Cronin, professor of management at Costello College of Business at George Mason University, deconstruct intelligence into three modalities, which they label the Scientist, the Artist and the Judge (or “SAJ,” pronounced “sage”).

Don Tapscott, Co-Founder and Executive Chairman of Blockchain Research Institute (BRI) and one of the world’s leading authorities on the impact of technology on business and society, recently led a town hall-style conversation on identic AI, an emerging era of AI where AI evolves from its use as a tool to an active participant in our lives. Identic AI is the subject of a new book he co-authored with Joseph Bradley, You to the Power of Two: Redefining Human Potential in the Age of Identic AI.

Student-run Mason Consulting Group is providing pro bono consulting support for local small businesses in Fairfax City.

Led by the Center for Innovation and Entrepreneurship (CIE) within the Costello College of Business at George Mason University, the Workforce Innovation Success through Entrepreneurship (WISE) Program gathered its inaugural class on October 25 at the Hybla Valley Community Center/WISH Center in Alexandria, Virginia to celebrate their bootcamp graduation.

While a student at Costello, Jheen Oh's passion for business blossomed. Coming from a health-conscious family, Oh, with the help of his father, launched Susosu Water, the only naturally sourced mineral water from a 600-foot underground source in South Korea, infused with extra hydrogen for a much healthier hydration.

As a recent graduate of the Costello MBA program, Kayla Smith, MBA ’25, has built a strong foundation in project management, recently earning a promotion to project manager at State Employees Credit Union. With nearly four years of experience in the field, she enjoys the versatility of project management and the opportunity to collaborate with many different people.

George Mason University earned top Virginia placements across business, nursing, and education, and leads in the region as a college destination for veterans and working professionals in the 2026 Best Online Programs rankings by U.S. News & World Report, released today.

For the past few years, Jerry Pierce, MBA ’92, has been teaching Accounting 203 at the Costello College of Business at George Mason University. A course largely attended by sophomores, Pierce relishes the opportunity to impart his wisdom and teach students about the accounting profession and about life in general.

When Supreet Singh immigrated to the United States from India in 1999, it was to join her husband, Jaspreet, whom she had met through an online dating site. The couple married in Fairfax, Virginia—the same city where Jaspreet graduated from George Mason University years earlier. Knowing Supreet’s ambition to build on her master’s degree in biochemistry, Jaspreet encouraged her to enroll at George Mason.

How employees respond to being under surveillance depends on a number of factors, including how good they are at their jobs.

The Costello College of Business at George Mason University announced a significant increase in scholarship money awarded to students—$1.3 million for the 2024-2025 academic year—$500,000 of which went to named scholarships. Over the past five years, both the total amount of scholarship funding and the number of students who have received Costello scholarships have more than doubled.