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Changing customer behavior, macroeconomic conditions, industry trends, and rapidly evolving technology are causing marketing to evolve rapidly. In this session, participants will hear from leading thought leaders on how organizations can future-proof their marketing function by leveraging technology and generating meaningful customer insights to build deeper connections. The session will discuss how marketers can better connect with customers in today’s macro environment before pivoting to discuss about the future of marketing.
The panel of experts included:
- Alex Genov, Head of Marketing Insights and Customer Research, Zappos
- Bjorn Radde, VP Digital Experience, T-Systems International GmbH
- Emily Erkel, Co-Founder & CMO, LePrix
- Katharyn White, Head, Federal Ecosystem Program, IBM