Register for MKTG 462: AI Applications in Marketing

The Marketing area in the Costello College of Business will be offering a special section of MKTG 462: AI applications in Marketing in Spring 2026. In this course, students will:

• Apply AI techniques to strengthen customer segmentation, targeting, and consumer insight generation.
• Use AI-driven approaches to improve marketing campaign design and personalization.
• Develop marketing content, customer journeys, and customer chatbots powered by modern AI agents.
• Build a portfolio of applied marketing projects that reflect emerging industry expectations.

Register for MKTG 462  and equip yourself with the skills shaping the future of marketing and the world of business.

*Note: Course is open to all MKTG students with Senior standing