The Marketing area in the Costello College of Business will be offering a special section of MKTG 481: RS: Marketing in the Non-profit sector. MKTG 481 explores the challenges of applying marketing principles and strategies to not-for-profit organizations.
Students will learn to examine the needs of non-profit organizations and their diverse stakeholders (i.e., administrators, employees, volunteers, recipients, donors, and government) by leveraging hands-on research to develop a targeted marketing plan for an actual non-profit organization.
This course takes an action-oriented approach, coupled with the chance to work directly with a real non-profit organization and develop a strong network.
Experience could be applied to different organizations in the non-profit sector including arts & entertainment, health care, education, human services, environmental organizations, and so much more.
Registration for the course is open! For assistance, please contact masonbus@gmu.edu.
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