Titles and Organizations
Dean’s Faculty Fellow and Associate Professor of Marketing, Ivy College of Business, Iowa State University
Biography
Ju-Yeon Lee is Dean’s Faculty Fellow and Associate Professor of Marketing at the Iowa State University. Previously, she worked at Lehigh University as Alison and Norman H. Axelrod ’74 Summer Research Fellow. Her research focuses on customer centricity, business-to-government (B2G) and business-to-business (B2B) relationships, and digital/online channels.