- September 8, 2022
Gautham Vadakkepatt, director of the Center for Retail Transformation and marketing professor, provided some expert advice on mitigating retail crime in an interview with Retail TouchPoints.
- August 29, 2022
George Mason University announced today that the Center for Retail Transformation at the university’s School of Business has entered into a partnership with TruRating, a customer experience and insights company with offices in London, Atlanta, and Sydney.
- August 25, 2022
In this episode of the RETHINK Retail podcast, Center for Retail Transformation Director Gautham Vadakkepatt discusses the center's recent panel discussions on a myriad of key trends impacting the retail landscape, such as sustainability, the metaverse, frictionless retail, and more.
- July 26, 2022
Recently, retail innovation has accelerated to a level never witnessed before. Associate professor of marketing and director of the Center for Retail Transformation Gautham Vadakkepatt discusses the future of retail on this episode of The Future Of podcast.
- July 25, 2022
Gautham Vadakkepatt, director of the Center for Retail Transformation and associate professor of marketing, shared his thoughts on the store-in-a-store concept with Bisnow.
- June 21, 2022
The Center for Retail Transformation will host a panel on how retailers can empower frontline employees to deliver a remarkable customer experience featuring four leading experts on Thursday, June 23, 2022. The panel is sponsored by Microsoft and part of the transforming retail series.
- June 9, 2022
On Friday, June 3, more than 20 participants from business schools across the country joined Mason marketing faculty for a day-long Marketing Research Symposium at the IDIA Classroom Space in Vernon Smith Hall, Mason Square. In addition to research talks, there was a panel discussion on digital transformation in retail featuring three industry experts.
- April 6, 2022
Gautham Vadakkepatt, executive director of the Center for Retail Transformation, was interviewed by Rethink Retail to share his 4 essential approaches to sustainability demands.
- May 26, 2022
In the first of a three-part series for the summer semester, on Tuesday, June 7, at 12 noon, the GMU Center for Retail Transformation will host a virtual panel on how retailers can transform shoppers' in-store experience.
- March 31, 2022
On Thursday, April 14th, at 12 noon ET, the Center for Retail Transformation will host a panel discussing the imperative facing retailers to address issues in sustainability.