Center for Retail Transformation

  • January 11, 2023

    Gautham Vadakkepatt, associate professor of marketing and director of the Center for Retail Transformation was named a Top Retail Influencer for 2023 by RetinkRetail. The list is comprised of retail experts, consultants, analysts, academics, journalists, and thought leaders who are making an impact in retail in 2023.

  • January 6, 2023

    The Center for Retail Transformation at George Mason University School of Business recently hosted a webinar for students and community members on how to build and grow your personal brand on social media, featuring social media expert and Forbes contributor Natalie Zfat.

  • November 15, 2022

    “Macroeconomic factors like waning consumer demand and absorbed spending pullback is probably going to have an impact on all of retail, and amongst the retail sectors, I think apparel is going to be one of the sectors that is going to get hit the hardest,” said Gautham Vadakkepatt, director of the Center for Retail Transformation and associate professor of marketing, in an interview with Bisnow.

  • November 9, 2022

    How Kroger and Albertson's will mesh their approaches to automation is just one of many technology-related questions the grocery chains will need to resolve as they look to merge, according to Gautham Vadakkepatt, director of the Center for Retail Transformation, in an interview with Grocery Dive.

  • October 31, 2022

    A number of retail mergers and acquisitions went awry in 2022. So what’s in store for 2023? "If this holiday season doesn’t go well, then you’re probably going to see more talks of mergers and acquisitions,” said Gautham Vadakkepatt, director of the Center for Retail Transformation, in an interview with Retail Dive.

  • October 19, 2022

    From old-fashioned self-scan machines to stores with no physical checkout at all, the options are growing for improving the experience. There are a few reasons these technologies are gaining steam. “First, of course, is the labor shortage that we’re dealing with,” said Gautham Vadakkepatt, marketing professor and director of the Center for Retail Transformation in an interview with C-Store Dive.

  • October 22, 2022

    Center for Retail Transformation Director and Marketing Professor Gautham Vadakkepatt shares his expertise with Business Insider in an article about how discount grocer Aldi maintains its low prices.

  • October 19, 2022

    Gautham Vadakkepatt, director of the Center for Retail Transformation, told BisNow he has seen mall valuations fall “astronomically” in recent years.

  • September 8, 2022

    Gautham Vadakkepatt, director of the Center for Retail Transformation and marketing professor, provided some expert advice on mitigating retail crime in an interview with Retail TouchPoints. 

  • August 29, 2022

    George Mason University announced today that the Center for Retail Transformation at the university’s School of Business has entered into a partnership with TruRating, a customer experience and insights company with offices in London, Atlanta, and Sydney.