Store-In-A-Store Concept Part Of Retail's 'Grand Experiment'


A growing cadre of big-name American retailers are joining forces to better weather an unfavorable economic climate. Most recently, WHP Global, which owns the Toys R Us brand, struck a deal to open locations within Macy’s department stores across the U.S. Gautham Vadakkepatt, director of the Center for Retail Transformation and associate professor of marketing at the George Mason University School of Business, shared his thoughts on this move with Bisnow.

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