Siddharth Bhattacharya, George Mason University – How Can Advertisers Win Attention?

Siddharth Bhattacharya, assistant professor in the information systems and operations management area at the Costello College of Business at George Mason University, takes an in-depth look at how advertisers can win attention on The Academic Minute on WAMC, in a broadcast titled, "Siddharth Bhattacharya, George Mason University – How Can Advertisers Win Attention?"

Listen to the broadcast here.