Research

Whether ordering a pizza to split with friends or planning a family excursion, better communication can help reduce the anxiety that surrounds joint-consumption situations. Sharaya Jones, assistant professor of marketing at the Costello College of Business at George Mason University, recently published research targeting this understudied area of consumer psychology.

How employees respond to being under surveillance depends on a number of factors, including how good they are at their jobs.

To please both the planet and shareholders at the same time, firms must travel a triangular path.

A pair of George Mason University marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.

Air quality standards do more than reduce pollution for noncompliant counties; they increase the cost of funding public infrastructure like schools, hospitals, and roads.

Managers’ attempts to distract investors from bad news have serious implications for market efficiency.

Illicit massage businesses (IMBs) run by human trafficking rings are rampant in the United States. A George Mason professor has helped build what may be the best AI-driven tool to root them out.

On Saturday, August 9, the WISE program officially launched at the Hybla Valley Community Center in Alexandria, Virginia—marking a significant milestone in advancing entrepreneurship and workforce development for aspiring entrepreneurs in Fairfax County.

Boards with higher social capital enjoy more market freedom to engage in potentially risky strategic alliances — to the ultimate benefit of their firms.

It’s one thing to be a force for good behind the scenes. Having consumers reward you for it, however, depends upon a unique combination of elements.