Research

A pair of George Mason University marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.

Air quality standards do more than reduce pollution for noncompliant counties; they increase the cost of funding public infrastructure like schools, hospitals, and roads.

Managers’ attempts to distract investors from bad news have serious implications for market efficiency.

Illicit massage businesses (IMBs) run by human trafficking rings are rampant in the United States. A George Mason professor has helped build what may be the best AI-driven tool to root them out.

On Saturday, August 9, the WISE program officially launched at the Hybla Valley Community Center in Alexandria, Virginia—marking a significant milestone in advancing entrepreneurship and workforce development for aspiring entrepreneurs in Fairfax County.

Boards with higher social capital enjoy more market freedom to engage in potentially risky strategic alliances — to the ultimate benefit of their firms.

It’s one thing to be a force for good behind the scenes. Having consumers reward you for it, however, depends upon a unique combination of elements.

A Costello College of Business professor’s 2019 academic paper was one of the first to analyze the unique market features of the federal government contracting ecosystem.

Management professor Kevin Rockmann’s research shows how collegial, cooperative relationships are a feature, not a bug, of great organizations.

To predict how a CEO’s compensation may change through the years, you first need to know how corporate boards monitor earnings histories for potential long-term risks.