Start your journey as a Chief Marketing Officer
Learn the frameworks, insights, and content you need to effectively orchestrate your organization for impact.
Participants who complete this two-month program will be equipped for a leadership role in marketing. The program curriculum includes CMO role definition with requisite skills, talent, and models, creating a systemic approach to deliver change and growth. New approaches to value creation, OMNI channel, ethics, and intimacy are highlighted in a foundation grounded in marketing fundamentals of strategy, brand, digital, and data analytics. To equip you for effective C-suite participation, topics such as stakeholder management, inclusion and diversity, ESG, and change management are also be incorporated.
Who Should Attend?
The ideal candidate has:
- Four to six years of experience in middle to upper management with demonstrated organizational leadership experience.
- Working knowledge of business and experience designing and implementing marketing strategies.
- Solid communications skills.
- An undergraduate degree or equivalent experience.
- In-Person Opening October 19-21, 2022
- Online Sessions October 27-December 19, 2022
- Mid-Program In-Person Session January 9-10, 2023
- Online Sessions January 12-March 2, 2023
- In-Person Closing March 8-9, 2023
- Business and Financial Acumen: 25%
- Strategic Mindset for the CMO: 25%
- Stakeholder Management: 25%
- Data and Metrics-informed Decision Making: 25%
Graduates of this program will be able to:
- Develop, in concert with senior leadership, a comprehensive strategic marketing plan with a mission, vision, and measurable goals that are fully aligned with the organization.
- Effectively and efficiently execute the strategic marketing plan for organizational growth.
- Build the necessary infrastructure to integrate marketing data and metrics into business.
- Executive an effective CRM strategy while balancing consumer needs for privacy.
- Manage stakeholder aspirations regarding diversity, ethics, and inclusions from the organization.
- Engage the organization’s leadership team in support of marketing initiatives at the enterprise level.
- Lead the marketing function to succeed in the world of Marketing 5.0
Badge of Certification
This program is delivered as a non-degree, School of Business executive certificate. Attendees have the opportunity to add a badge credential from Credly for successful completion of the program to their resume for organizational recognition (internal and external) and to indicate the accomplishment of obtaining a George Mason University credential.
Custom Program Opportunity
Delivery: Hybrid; online sessions and in-person sessions at Mason Square (formerly the Arlington Campus)
Meet Your Instructors
Professor, MarketingRussell Abratt is a professor within the Marketing Area in the School of Business at George Mason University.
Founder and Managing Principal, Inflexion GroupBev Burgess is passionate about the critical role marketing can play in accelerating business growth.
Former Marketing Executive, IBMJim Gerace has been in Marketing for over 30 years, the last 24 of which were spent at IBM in various Marketing roles.
Founder and CEO, CultureSmartWith years of experience building inclusive and supportive workplaces, Emily Goodson's expertise centers on how successful organizations are structured to be more human-focused—highlighting the similarities that unite us through our various forms of diversity and adversity.
Executive Director, The MITRE CorporationLaura Naramore is a positive, pragmatic strategist and program leader with track record of performance gains in B2B activity across a variety of domains, political contexts and market dynamics.
Marketing Head, Google Cloud IndiaVirginia Sharma is the Marketing Head at Google Cloud India. She is recognized for industry thought leadership and leading highly engaged, high-performance, cross-functional teams.
Vice President, Federal Ecosystem, IBMA native Arlingtonian, Katharyn Mountain White has lived in five countries and seven states, to return to a house two doors from where she grew up.
Frequently Asked Questions
Are faculty from George Mason University?
A combination of Mason faculty, adjuncts, and subject matter experts teach in the program.
How was the curriculum created and courses chosen?
An advisory council of professionals at the c-suite level help George Mason University develop the program curricula, which is dynamic and changes based on feedback and emerging practices.
Is this program eligible under the GI Bill?
Not at this time.
Are there any discounts to attend the program?
Preferred pricing for government employees is $7,650. A promotional code will be provided to those accepted into the program. Please call (703) 993-8275 if you are a Mason employee or would like to discuss a group rate.
What does the cost of the program include?
The $8,500 program cost includes all materials, activities, catering, receptions, and a certificate of completion.
How do I register and pay for the program?
You must first submit an online application. Once accepted into the program, you will be provided directions on how to register and pay.
How much time will participants need to devote to the program?
Participants should expect to spend six full days at the George Mason University Arlington Campus as well as participating in 5-6 online topics delivered in two-week increments. For each two-week topic there will be approximately 8-10 hours of learning including readings, videos, video presentations, live sessions, discussion boards, and assignments.
How are the courses conducted?
As a hybrid program, topics are covered during two multi-day in-person sessions and online.
There are six in-person days and approximately four months of online delivery.
Online topics include a combination of asynchronous components such as discussion boards, presentations, videos, and assignments, as well as live synchronous sessions. Expect one to three scheduled live sessions for each online topic. These generally start between 7 and 8 p.m. ET. Live sessions are recorded and posted the next day.
Zoom or Blackboard Collaborate is used for live online sessions. A tutorial is provided to participants in pdf form, and an optional live tutorial session is offered as well. All registered participants are given access to Blackboard approximately two weeks prior to the start of the program.
Do I get university credit for this program? Will I be graded?
This is a non-credit executive development program so you will not earn university credit. However, CEUs (continuing education units) authorized by George Mason University are available upon request. At least two weeks prior to the start of the program, please send your request to email@example.com. You will be asked to provide additional personal information in order to have your CEUs properly recorded.
Participants will not be graded, but In order to receive a certificate of completion, participants will need to complete a minimum of 80 percent of the work assigned (including assignments, deliverables, discussion boards, and live sessions). At the end of each topic, faculty are asked to provide a summary of participant’s engagement.
How many participants are enrolled?
The maximum number of participants for a single cohort is 20.
What are some common student personas/backgrounds/job titles?
Most participants have at least six years of management experience and are at the Director level or above. Approximately half of the participants have been from the public/non-profit sector and half from the private sector. The average age of participants is 45.
Is there an application deadline?
No. Participants are admitted on a rolling basis up to the start of the program or until the cohort is full.