November 7, 2025A pair of George Mason University marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.
November 3, 2025Rising rivalry between the U.S. and China is reshaping corporate decisions on sourcing, production, and investment.
October 24, 2025Air quality standards do more than reduce pollution for noncompliant counties; they increase the cost of funding public infrastructure like schools, hospitals, and roads.
October 22, 2025It’s no surprise that short-selling carries heavy weight on Wall Street. But next to nothing has been known about the agent lenders from whom short-sellers borrow their shares—until now.
October 10, 2025Jessica Hoppner, associate professor of marketing at the Donald G. Costello College of Business at George Mason University, has been named a recipient of Academy of Marketing Research Funding for 2025.
October 8, 2025Managers’ attempts to distract investors from bad news have serious implications for market efficiency.
October 1, 2025Meet the newest Costello researchers, and become acquainted with their scholarly profiles.
September 29, 2025Illicit massage businesses (IMBs) run by human trafficking rings are rampant in the United States. A George Mason professor has helped build what may be the best AI-driven tool to root them out.
September 11, 2025Pharmaceutical website design can determine whether patients grasp critical risks, recall benefits, and take meaningful next steps.
September 3, 2025Taxing “book” income may result in worse information for shareholders and creditors.
