Costello College of Business Faculty Research

Jessica Hoppner, associate professor of marketing at the Donald G. Costello College of Business at George Mason University, has been named a recipient of Academy of Marketing Research Funding for 2025. 

Managers’ attempts to distract investors from bad news have serious implications for market efficiency.

Meet the newest Costello researchers, and become acquainted with their scholarly profiles.

Illicit massage businesses (IMBs) run by human trafficking rings are rampant in the United States. A George Mason professor has helped build what may be the best AI-driven tool to root them out.

Pharmaceutical website design can determine whether patients grasp critical risks, recall benefits, and take meaningful next steps.

Taxing “book” income may result in worse information for shareholders and creditors.

Adding automation to manual labor changes the nature of the job, as well as the types of injuries workers routinely suffer.

Boards with higher social capital enjoy more market freedom to engage in potentially risky strategic alliances — to the ultimate benefit of their firms.

Auditors with less common first names are more likely to deviate from auditing norms. But is their individualism an asset or a liability?

It’s one thing to be a force for good behind the scenes. Having consumers reward you for it, however, depends upon a unique combination of elements.