Costello College of Business News

Part of the reason why John Jin chose Mason was to alleviate financial burdens. Receiving the Emerging Business Leader Award scholarship is a major boost in that effort.

The Center for Retail Transformation at George Mason University School of Business recently hosted a webinar for students and community members on how to build and grow your personal brand on social media, featuring social media expert and Forbes contributor Natalie Zfat.

The Honey Bee Initiative and the Sweet Virginia Foundation are kindred spirits in educating about the importance of the honeybee in an effort to make the world a better place. 

Mason alum Horace Blackman was elected as rector of Mason’s Board of Visitors in July, after serving as vice rector for the past two years.

Managers often struggle to motivate their teams, but that could be because they’re looking in the wrong place. Mason School of Business professor Shora Moteabbed believes that how employees relate to one another on a one-to-one basis is key to understanding—and influencing—workplace behavior.

Faculty, staff, and students from three units across Mason have worked together to create a new VR experience so elementary students can take a “field trip” to the Mason apiary and learn from an expert beekeeper.

This month, Paul Vosti will graduate from George Mason University with a master’s degree in finance, part of the program’s first cohort of 14 students.

A double major and member of the Honors College, Juan Escalera came to Mason as an alumnus of the university’s Early Identification Program.

Marketing professor Tarun Kushwaha’s recent research finds that the effectiveness of brands’ growth strategies can be correlated with the state of the economy. Analyzing 17 years of data on U.K. brands, Kushwaha concludes that brands that prioritize assortment and wider distribution are in the best position to weather the ups and downs of the macroeconomic cycle.

Management professor Toyah Miller recently co-edited a special issue of Global Strategy Journal exploring how changes in our world are shifting the opportunity space for start-up founders and funders. Miller is the new research director of the Center for Innovation and Entrepreneurship at the School of Business and an expert in the rapidly expanding field of social entrepreneurship.