Costello College of Business News

Research by Gautham Vadakkepatt, associate professor of marketing, finds strong indications that gender equality in advertising and actual outcomes for women are on parallel rising trajectories, in the markets that need it most.

Recent research from Heather Vough, associate professor of management at Mason, argues that gaffes have potential negative consequences that go far beyond an awkward or uncomfortable moment.

Despite the software industry’s rapid growth and deep pockets, tech companies are still engaged in bare-knuckles battle with cybercriminals. Nirup Menon and Pallab Sanyal's recent research confirms the existence of a willingness-to-pay (WTP) dilemma.

The Center for Government Contracting at George Mason University announced the results of a year-long research project to identify Department of Defense (DoD) acquisition best practices in an effort to improve the way the government and industry work together.

Managerial overconfidence is a serious risk that has drawn increasing attention from executives, investors, and researchers in recent years. Mindy (Hyo Jung) Kim, an assistant professor of accounting at Mason, has not only found that it’s possible to incorporate ability-adjusted overconfidence into real-world business assessments, but that it happens routinely.

George Mason University announced today that the University will work with Microsoft as a founding sponsor of thought leadership and event activity for the Center for Retail Transformation housed within the university’s School of Business.

The combination of two unlikely bedfellows—cryptography, a subfield of computer science, and currency, a topic in economics—is at the heart of the transformative potential of its underlying blockchain technology. But the uniqueness of the pairing can make it very difficult for research professionals in either field to predict, let alone positively influence, blockchain’s future development. Jiasun Li, an assistant professor of finance at Mason, is among an elite group of academics who are bridging the divide by merging relevant concepts from computer science with game theory—a subfield of economics that studies the interactions of decisions made by interdependent economic actors.

Jason Howell, BS Accounting ’97, has written a new book titled Joy of Financial Planning: 7 Strategies for Transforming Your Finances and Reclaiming Your American Dream.

Siddharth Bhattacharya, a professor of information systems at Mason, recently co-conducted the first-ever empirical study on competitive poaching, the strategy of bidding on competitors' keywords.

George Mason University School of Business online MBA Program jumped 25 spots in two years with a new ranking of #98 nationally for Best Online MBA (#70 among public universities) from U.S.

In fall 2021, Peggy Tsirigotis, accounting instructor at the School of Business, created an interactive game for her accounting students. Her inspiration? Her students playing games on their phone before class began.

As chief global officer of global operations at Marriott International, Erika Alexander often finds herself relying on the skills and knowledge she obtained while studying at the George Mason University School of Business.