Ideas with Impact

 

The Costello College of Business at George Mason University is a leading center for impactful business research.

Our faculty are engaged with research that is both rigorous and relevant. Our faculty love to bring their research to the classroom, where they talk about their findings and ideas—which enriches the knowledge our students are exposed to. Our faculty research also shows up in policy and business practice, and is making an impact on the business of government and industry.

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55k
Research Citations by Costello’s Top 10 most-cited scholars
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#81
UT-Dallas North American Business School Research Rankings
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19
Costello professors holding editorial positions at academic journals
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22
Published papers in premier journals by Costello faculty in 2024-2025

Hot Topics

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  • March 24, 2022
    ​​​​​​​A paper co-authored by Jessica Hoppner, associate marketing professor at Mason, has been named a finalist for the American Marketing Association’s prestigious Weitz-Winer-O’Dell Award.
  • February 15, 2022
    Research by Gautham Vadakkepatt, associate professor of marketing, finds strong indications that gender equality in advertising and actual outcomes for women are on parallel rising trajectories, in the markets that need it most.
  • November 16, 2021
    Tarun Kushwaha, a professor of marketing at the George Mason University School of Business, recently ran an experiment that pitted the brainpower of actual human executives against trained algorithms.
  • May 18, 2021
    Years spent engaging with consumers in the business world made School of Business Marketing faculty Niki Vlastara realize that how sustainability concepts and proposals were marketed significantly influenced how successful they became.
  • November 5, 2020
    The Center for Retail Transformation and the Center for Real Estate Entrepreneurship at George Mason University School of Business have entered into a research collaboration with Fairfax County on the Relay project in Merrifield, Virginia. Relay is an autonomous (self-driving) electric public transportation shuttle that will circulate between the Mosaic District and the Dunn Loring Metrorail Station.
  • November 4, 2019
    Brett Josephson, assistant professor of marketing, has studied government contracting since he was a PhD student. In recently published research, Josephson—together with Ju-Yeon Lee, assistant professor of marketing at Iowa State University, and Babu John Mariadoss and Jean Lynn Johnson, associate professors of marketing at Washington State University—recommended that companies focus on specialization.
  • January 2, 2024
    Despite the fears of regulators and skittish investors, clear and accurate signals of cryptocurrency quality may be hidden in plain sight.
  • December 6, 2023
    What if you could outsource any computing task to the crowd without risking an epic fail? A newly developed set of technological tools could make this a reality.
  • October 18, 2023
    A disproportionate number of the most innovative CEOs hail from U.S. counties with a frontier history.
  • October 2, 2023
    The economic balance is shifting toward private equity. But accounting scholars are still working from an outdated playbook.
  • August 31, 2023
    A Mason professor finds yet another example of the value of diversity in senior management teams.
  • July 26, 2023
    George Mason University School of Business boasts more than 60 full-time, research-active faculty across the accounting, finance, information systems and operations management, management, and marketing areas. In addition to pursuing research questions within their area of specialty, many School of Business scholars team up with peers from other disciplines to tackle complex societal problems.
  • May 4, 2023
    Analysts and top executives are usually not on the same page –or even reading the same book.
  • March 24, 2023
    Financially troubled U.S. hospitals are petitioning for more support from the federal government, but handouts won’t fix the underlying problem.
  • March 15, 2023
    A George Mason University professor is working on ways to measure one of the great intangibles of today’s companies: employee talent.
  • October 19, 2022
    For most drivers in the U.S., obeying a stop sign upon approaching an intersection is an unavoidable annoyance. But for Mason finance professor Jiasun Li, it’s a problem waiting to be solved. His recent working paper proposes a simple and economical improvement: removing one stop sign from every four-way intersection. According to his calculations, this would boost not only driver safety, but environmental sustainability as well. 
  • October 12, 2022
    Corporate social responsibility (CSR) has been on the business leadership agenda for more than 50 years, yet executives and corporate boards still demand to see the "business case" for CSR. Clearly, CSR’s familiarity as a concept has not translated into coherent ideas of where it fits into the cost-benefit calculations that motivate business strategy. A forthcoming article in the Journal of Financial and Quantitative Analysis by Lei Gao, associate professor of finance at George Mason University School of Business, Jie (Jack) He (of University of Georgia) and Juan (Julie) Wu (of University of Nebraska – Lincoln) goes beyond the business case to form cause-and-effect connections involving companies’ CSR efforts.
  • September 22, 2022
    Exceptions may prove the rule, but they must first be explained. That is why finance researchers are drawn to the distress anomaly-- a well-documented phenomenon that challenges the risk-return paradigm in equity markets. Generally, higher-risk investments are expected to yield higher returns than safer, more stable securities. In recent years, however, studies have shown that high-credit-risk securities for companies in distress – i.e. when their already-low credit rating is being downgraded -- realize abnormally low returns compared to non-distressed securities of the same or lower risk.  Academics have proposed a range of rationales for this puzzle. Alexander Philipov, finance area chair and associate professor at George Mason University, says they mainly fall into two categories.