The Costello College of Business at George Mason University is a leading center for impactful business research.
Our faculty are engaged with research that is both rigorous and relevant. Our faculty love to bring their research to the classroom, where they talk about their findings and ideas—which enriches the knowledge our students are exposed to. Our faculty research also shows up in policy and business practice, and is making an impact on the business of government and industry.
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55k
Research Citations by Costello’s Top 10 most-cited scholars
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#81
UT-Dallas North American Business School Research Rankings
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19
Costello professors holding editorial positions at academic journals
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22
Published papers in premier journals by Costello faculty in 2024-2025
Hot Topics
March 29, 2022Brad Greenwood, associate professor of information systems and operations management at George Mason University School of Business, and coauthors recently launched a research study that is forthcoming at Information Systems Research that explores what happens to a community’s abortion rates when a workaround for capital constraints becomes available.
February 10, 2022Despite the software industry’s rapid growth and deep pockets, tech companies are still engaged in bare-knuckles battle with cybercriminals. Nirup Menon and Pallab Sanyal's recent research confirms the existence of a willingness-to-pay (WTP) dilemma.
February 2, 2022The combination of two unlikely bedfellows—cryptography, a subfield of computer science, and currency, a topic in economics—is at the heart of the transformative potential of its underlying blockchain technology. But the uniqueness of the pairing can make it very difficult for research professionals in either field to predict, let alone positively influence, blockchain’s future development. Jiasun Li, an assistant professor of finance at Mason, is among an elite group of academics who are bridging the divide by merging relevant concepts from computer science with game theory—a subfield of economics that studies the interactions of decisions made by interdependent economic actors.
January 26, 2022Siddharth Bhattacharya, a professor of information systems at Mason, recently co-conducted the first-ever empirical study on competitive poaching, the strategy of bidding on competitors' keywords.
January 12, 2022Cheryl Druehl, an operations management professor at Mason as well as the Mason's School of Business associate dean for faculty, has found that unblind contests can foster contestant behaviors that constrain overall innovativeness.
November 16, 2021Tarun Kushwaha, a professor of marketing at the George Mason University School of Business, recently ran an experiment that pitted the brainpower of actual human executives against trained algorithms.-
November 15, 2021Information Systems and Operations Management Professor Brad Greenwood's forthcoming paper is by far the most extensive analysis of body-worn cameras' impact in a major American city.
November 2, 2021Forming relationships with other accelerator participants and mentors from CAR and beyond, George Mason University is fostering a culture of entrepreneurship in the small African country.
September 23, 2021Amit Dutta, information systems and operations management professor, and LeRoy Eakin endowed chair at the School of Business, together with international colleagues Biju Paul Abraham, Rahul Roy, and Priya Seetharaman from the Indian Institute of Management in Calcutta, India, conducted research that identified structural mechanisms underlying these performance problems and suggested constructive managerial interventions to alleviate them.
June 24, 2021Using statistics, econometrics, and data mining techniques, School of Business faculty member Nirup Menon is hard at work trying to understand how unequal access to health care technology might be linked to unequal outcomes in health care.
May 18, 2021Years spent engaging with consumers in the business world made School of Business Marketing faculty Niki Vlastara realize that how sustainability concepts and proposals were marketed significantly influenced how successful they became.-
June 5, 2020Information security is a critical part of every organization. However, it’s also expensive—a problem for executives deciding on funding allocation. Nirup Menon, professor and chair of information systems and operations management, along with coauthor Mikko Siponen, delved into the role personality plays in determining how executives react to information security costs.
November 29, 2022Mehmet Altug, an associate professor of operations management, has been researching retail returns policies for a decade. The issue has recently come to prominence, as the lenient policies of online retailers have led to skyrocketing return rates (now exceeding 20 percent in the U.S.). Altug’s various academic papers delve into the difficult trade-offs retailers face when setting returns policies. While there are no easy answers, Altug’s research identifies factors that can help retailers achieve more strategic flexibility.
November 2, 2022It’s 9 am. Do you know where your team members are? Before Covid, the answer was simple: They were – or were expected to be – in the office. The pandemic erased that certainty and accelerated the pace toward work-place flexibility. As we move forward in our post-covid work environment, employees are strongly indicating their preference for flexibility and self-determination regarding their working environment. A portion of the workforce will desire to stay at home with high flexibility, whereas others will return to the office by choice.
October 12, 2022Corporate social responsibility (CSR) has been on the business leadership agenda for more than 50 years, yet executives and corporate boards still demand to see the "business case" for CSR. Clearly, CSR’s familiarity as a concept has not translated into coherent ideas of where it fits into the cost-benefit calculations that motivate business strategy. A forthcoming article in the Journal of Financial and Quantitative Analysis by Lei Gao, associate professor of finance at George Mason University School of Business, Jie (Jack) He (of University of Georgia) and Juan (Julie) Wu (of University of Nebraska – Lincoln) goes beyond the business case to form cause-and-effect connections involving companies’ CSR efforts.
September 14, 2022Today's workforce might best be described in terms of tumult: Great Resignation, Great Retirement, Great Reshuffle, etc. In this "new normal," managers must learn to navigate a state of continual transition in their teams and organizations, while keeping up with day-to-day demands. Likewise, George Mason University School of Business Management Professors Sarah Wittman and Kevin Rockmann believe that it is time for scholars to change the way they think about role transitions to better align their theories with our increasingly uncertain world.
September 8, 2022We’ve all become familiar with the pandemic-related reasons behind the upheaval in the labor market, as well as the standard-issue solutions like trying to infuse work with purpose or offering employees remote working. While these are practical suggestions, they have not restored stability to the workforce. It is our contention that any broad-brush advice for retaining employees in the current environment will be insufficient. Whether managers like it or not, employees will demand sensitivity and adjustment to their psychological needs as individuals.
August 16, 2022Long before COVID was a household word, Dr. Ajay Vinzé, now dean of Mason’s business school, helped pioneer a collaboration with public-health officials in Maricopa County, Arizona, to help predict possible outcomes of various interventions as part of research on pandemic response. Vinzé calls this nearly decade-long partnership “a major part of my research and professional journey.”
May 3, 2022These days, devising an outsourcing strategy involves a host of challenges and opportunities. Between deglobalization and pandemic-induced supply chain issues, the 20th century practice of moving manufacturing to wherever labor was cheapest is paying smaller and smaller dividends. As the value proposition of cost-cutting diminishes, a different rationale for outsourcing—one based upon maximizing synergies—is gaining traction. Cheryl Druehl, associate professor of operations management and associate dean for faculty at Mason, lays out a model to help managers think about how to outsource in this new world in her recently published paper in IEEE Transactions on Engineering Management.
May 2, 2022In the earliest stage of innovation, creative proposals are judged according to their perceived novelty and usefulness. Sharaya Jones, assistant professor of marketing at Mason, has a simple yet counterintuitive rule for would-be innovators hawking their ideas: More is more. Her recent paper in Marketing Science, co-authored by Laura J. Kornish of University of Colorado Boulder, pits verbose and detailed idea descriptions against terse ones.
March 24, 2022A paper co-authored by Jessica Hoppner, associate marketing professor at Mason, has been named a finalist for the American Marketing Association’s prestigious Weitz-Winer-O’Dell Award.
March 15, 2022Victoria Grady, associate professor of management and program director of the Masters of Science in Management at Mason, has a new book, Stuck: How to WIN at Work by Understanding LOSS, which is the result of years of research and writing with her co-author Patrick McCreesh, an adjunct management professor at Mason. Stuck plumbs an area of psychology known as attachment theory, first developed in the mid-20th century by John Bowlby, a British psychoanalyst.
February 14, 2022Recent research from Heather Vough, associate professor of management at Mason, argues that gaffes have potential negative consequences that go far beyond an awkward or uncomfortable moment.-
February 10, 2022Despite the software industry’s rapid growth and deep pockets, tech companies are still engaged in bare-knuckles battle with cybercriminals. Nirup Menon and Pallab Sanyal's recent research confirms the existence of a willingness-to-pay (WTP) dilemma.
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August 16, 2022Long before COVID was a household word, Dr. Ajay Vinzé, now dean of Mason’s business school, helped pioneer a collaboration with public-health officials in Maricopa County, Arizona, to help predict possible outcomes of various interventions as part of research on pandemic response. Vinzé calls this nearly decade-long partnership “a major part of my research and professional journey.”
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May 2, 2022In the earliest stage of innovation, creative proposals are judged according to their perceived novelty and usefulness. Sharaya Jones, assistant professor of marketing at Mason, has a simple yet counterintuitive rule for would-be innovators hawking their ideas: More is more. Her recent paper in Marketing Science, co-authored by Laura J. Kornish of University of Colorado Boulder, pits verbose and detailed idea descriptions against terse ones.
April 29, 2022Einav Hart, an assistant professor of management at George Mason University’s School of Business, shows the economic implications of negotiators’ relationships, and how these economic implications affect how people negotiate. Her recent paper in Organizational Behavior and Human Decision Processes (co-authored with Maurice Schweitzer at the Wharton School of the University of Pennsylvania) introduces the construct “ERRO” (the Economic Relevance of negotiators’ Relational Outcomes) to shed light on when negotiators should consider their future relationships.-
March 29, 2022Brad Greenwood, associate professor of information systems and operations management at George Mason University School of Business, and coauthors recently launched a research study that is forthcoming at Information Systems Research that explores what happens to a community’s abortion rates when a workaround for capital constraints becomes available.
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March 15, 2022Victoria Grady, associate professor of management and program director of the Masters of Science in Management at Mason, has a new book, Stuck: How to WIN at Work by Understanding LOSS, which is the result of years of research and writing with her co-author Patrick McCreesh, an adjunct management professor at Mason. Stuck plumbs an area of psychology known as attachment theory, first developed in the mid-20th century by John Bowlby, a British psychoanalyst.
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February 14, 2022Recent research from Heather Vough, associate professor of management at Mason, argues that gaffes have potential negative consequences that go far beyond an awkward or uncomfortable moment.
-
November 15, 2021Information Systems and Operations Management Professor Brad Greenwood's forthcoming paper is by far the most extensive analysis of body-worn cameras' impact in a major American city.
November 11, 2021Women who join tech companies must find a way to navigate a toxic workplace. Mandy O’Neill's forthcoming paper in Organization Science, written with Natalya M. Alonso of Haskayne School of Business, documents the “sexist culture of joviality” among trainees at a Latin American site run by a major U.S. tech company.
October 20, 2021The call to prioritize social responsibility alongside profits can often create “an institutional contradiction” with “increased potential for conflict.” Bridging the areas of management, innovation and entrepreneurship, Professor Toyah Miller’s research illuminates the issues that will determine whether companies succeed or fail in their newly broadened mission.-
September 23, 2021Amit Dutta, information systems and operations management professor, and LeRoy Eakin endowed chair at the School of Business, together with international colleagues Biju Paul Abraham, Rahul Roy, and Priya Seetharaman from the Indian Institute of Management in Calcutta, India, conducted research that identified structural mechanisms underlying these performance problems and suggested constructive managerial interventions to alleviate them.
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June 24, 2021Using statistics, econometrics, and data mining techniques, School of Business faculty member Nirup Menon is hard at work trying to understand how unequal access to health care technology might be linked to unequal outcomes in health care.
April 22, 2020To overcome potential racial bias, physicians should use digitized protocols when making decisions about patient care, according to a research paper co-written by Brad Greenwood, an associate professor of Information Systems and Operations Management in George Mason University’s School of Business.